Using Social Media to Build Customer Engagement
December 11th, 2013
10:00am Pacific (1:00pm Eastern)
Are you maximizing your engagement potential?
You may not be using social media data to its fullest extent. Most data has been used to understand internal questions, not to engage external stakeholders. Leading companies like Kantar (Kantar, a WPP company, is home to some of the world's leading research, data and insight companies.) are using social media data as marketing content. This strategy has enabled them to continuously drive people back to their site. Join this webcast to learn:
- How social media data is moving beyond simply a way to monitor company performance
- How social media can help you identify engaging themes for your customers and be the engaging content on its own
- Strategies for aligning other content to social media themes to maximize impact
Elizabeth Wilner – Editor, Kantar US Insights
Elizabeth is currently responsible for the US web presence for Kantar (http://us.kantar.com/).
Becca Ramble - Director of Account Management, Visible
Becca currently leads Visible’s account management practice that works with Visible clients to define social media analytic objectives and work in the platform to meet these needs.